Chevrolet, fondly known as Chevy, is a top ranking American manufacturer and a division General Motors (GM). It was founded more than 100 years ago in Detroit as Chevrolet Motor Car Company. Louis Chevrolet was a Swiss race driver and an automotive engineer and William C. Durant was the deposed General Motors founder. The duo established this company with the help of other investors.
The first Chevy pre-production prototype was ready months before Chevrolet was actually incorporated. Chevy’s first production model rolled out in 1913 with the blue bowtie logo. The logo was reiterated several times, some differentiating trucks, performance vehicles and passenger cars. It was reunified in 2004 for brand cohesion and to separate itself from its domestic rivals, Ford and Dodge.
From 1920s to 1940s, there was a strong competition among Chevrolet, Ford and Plymouth. In the 1970s, the Deluxe Impala series of Chevrolet became one of America’s best-selling lines of automobiles in the history. Chev re-launched its Chevrolet Marque in Europe in 2005 and then withdrew in 2016 except for the Camaro and Corvette. The rich history of this brand has made it an important icon in the American culture. Chevrolet’s very early adoption of landmark technologies helped it stand apart from other leading brands and sustain in the market. Some of the most popular series of Chevrolet vehicles were Series C Classic Six, Series-D, Roadster, Tourer, Standard six, Corvette, Corvair and Chevrolet Volt
Chevrolet also offers their customers to build their customized Chevy as they desire, virtually on their website with a range of models to choose from.
William C. Durant
|Headquarters||Detroit, Michigan, U.S.|